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Detector Media Interviews UP Editor Sevgil Musaeva

May 28 – Following the purchase of leading Ukrainian online media outlet Ukrayinska Pravda (UP) by Dragon Capital, Detector Media interviewed Sevgil Musaeva, editor-in-chief of Ukrayinska Pravda.

The key takeaways of the interview are:

  • In 2020, Ukrayinska Pravda managed to become profitable, earning 1.5 million hryvnias (around US$54,000) from readers contributing to the outlet through its Readers Club, Toloka project (Communal work), and Cinema Club;
  • Ukrayinska Pravda is not going to merge with Novoye Vremya (NV). Ukrayinska Pravda and Novoye Vremia will remain competitors;
  • Musaeva, in cooperation with Jnomics and Dragon Capital experts, developed an agreement that ensures the editorial independence of UP. The editorial team intends to go public if the editorial agreement with the investor is ever violated;
  • Musaeva said she did not know the purchase price, but Forbes.ua estimated the transaction was in the range of US$500,000 to 2.5 million. The co-founder of Ukrayinska Pravda, Olena Prytula, wrote in a letter to UP readers that she will pay US$100,000 to each of the late Georgiy Gongadze’s two daughters (Nana and Solomiya), US$250,000 to the Pavlo Sheremet fellowships for young journalists, and US$250,000 to administer the Georgiy Gongadze awards to journalists. The Georgiy Gongadze award was established in 2019 by Ukrainian PEN in partnership with the Alumni Association of Kyiv-Mohyla Business School and Ukrayinska Pravda.

 

More on Detector Media in Ukrainian.

 

Photo: Facebook page of «Ukrayinska Pravda»