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IMI Monitors Say UA:PBC Digital Platform Leads in Gender Balance in its Use of Experts

September 29 – The Institute of Mass Information, in its regular gender monitoring report assessing gender balance in top Ukrainian online media, found that the UA:PBC online news platform was the leading online media in terms of gender balance among its featured experts, with women making up 46% of all experts interviewed. Close behind UA:PBC were the website of TV Channel 24 and Internews partner NV.ua, with 40% and 34% women experts, respectively.

Politics, international relations, business and economy, crime and accidents, and human rights are the most common areas where women’s expertise was featured in online media as of September 2021. “We work hard to make gender balance an integral part of our editorial standard and working rule, not just a separate editorial policy. However, we still have room for improvement,” said Anhelina Kariakina, general producer of UA:PBC’s informational broadcasting. UA:PBC is also a leader in terms of compliance with journalistic standards, according to the results of the latest IMI monitoring.

UA:PBC is the largest independent media in Ukraine, with multiple platforms including UA:Pershyi TV Channel, UA:Culture, three radio channels (Ukrainian Radio, Promin Radio, Radio Culture), 24 regional affiliates, and the digital platform Suspilne.media.

More on the corporate website of UA:PBC in Ukrainian.

Фото: Markus Winkler on Unsplash