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IMI Publishes Monitoring Report on How Ukrainian Media Cover Crimea Issues

The Institute of Mass Information’s introduced the results of its monitoring of national online media between March 15 and 19, 2021 on how Ukrainian media cover Crimea-related issues revealed that the statements of Ukraine’s politicians and human rights issues were the most popular topics. As the seventh anniversary of Russia’s annexation of Crimea approached on March 18, the number of news reports on Crimea increased from 314 in the same period of 2020 to 469 in March 2021. UA:PBC was the most active media outlet covering Crimea issues; 12% of its news reports were devoted to this topic.

Major takeaways:

  • Ukraine’s government and President Volodymyr Zelenskyy’s comments on the Crimean Platform initiative, created to keep Crimea as a focus in international relations and to ensure the reintegration of Crimea, were featured in 20% of all news stories about Crimea;
  • 18% of news reports were about violations of human rights, including the arrest in early March of RFE/RL Crimea Realities journalist Vladislav Yesipenko by Russian authorities in the annexed Crimea and attacks on Crimean Tatars;
  • Ukrainian politicians analyzed the occupation chronicles and Russian influence on the humanitarian policy of Ukraine in pre-annexation times prior to 2014 in 16% of the news reports IMI monitored; and
  • News reports also covered the statements of the international community, issues of water supply to Crimea, the life of Crimean residents under the occupation, and the statements of Russian authorities. 

IMI conducted its media monitoring from March 15 to 19, having analyzed around 20,000 media reports in 19 national online media. Among the media monitored were 12 with the largest online audiences and seven that are signatories to the memorandum of the Media Movement for professional standards.

The twelve with the largest online audiences are:

  1. obozrevatel.com
  2. segodnya.ua
  3. 24tv.ua
  4. tsn.ua
  5. strana.ua
  6. pravda.com.ua
  7. politeka.net
  8. znaj.ua
  9. rbc.ua
  10. unian.info
  11. gordonua.com
  12. korrespondent.net. 

The seven signatories to the Media Movement’s memorandum are:

  1. nv.ua
  2. liga.net
  3. ukrinform.ua
  4. zn.ua
  5. bykvu.com
  6. suspilne.media
  7. censor.net.ua

More on the website of the Institute of Mass Information in Ukrainian.

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