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IMI Releases its New Media Monitoring, Names and Shames Biggest Jeansa Clients

July 18: Twice as much of jeansa [paid journalism materials] at parliamentary campaign than at presidential election – IMI new media monitoring finds.

During this parliamentary election campaign, the percent of materials with signs of an order more than doubled compared to the presidential campaign. Thus, during the three monitoring waves (5 days each, a total of 15 days), during the presidential campaign, 414 items with order signs were recorded, and for the same period of the parliamentary campaign, there were already 849 materials of the kind.

These are the results of three monitoring waves conducted by the Institute of Mass Information NGOs during June and July 2019, with a total sample of over 40,000 materials in 13 online media.

Only 3.5% of the total number of biased materials were marked as advertising. However, this labeling also did not comply with the Law of Ukraine “On Advertising” (headings “Relevant”, “Company News”, “Elections”, etc.).

During this election campaign, there were no identified materials with sings of political order on the websites of “Ukrayinska Pravda”, Liga and “Novoe vremya”.

This analysis is based on the results of 3 waves of monitoring (1st wave: June, 03-07, 2019, 2nd wave: June, 24-28, 2019, 3rd wave; July, 08-12, 2019), held in such media: “Obozrevatel”, “Znay. ua “, Channel 24, Gordon, “Ukrainska Pravda”, “Novoe Vremya”, UNIAN, “Segodnya “, TSN,, NewsOne,,” Liga”. The sample covered all the news in a row that were published on the websites during the specified period (more than 40 thousand news).

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This study was made possible through the USAID-funded “Media Program in Ukraine”, a project implemented by Internews.