Back to news Presents its Handbook on Media Sustainability

November 23 – developed a handbook on media sustainability, summarizing its 20-month experience in crowdfunding, evolving a system of regular payments, and community development. The handbook is entitled “How to encourage readers to pay for the quality content.” According to Liga, around 6,000 readers supported them during this period; 1,000 do so regularly, covering more than a quarter of the staff’s salaries.

The handbook is free for download.

More on the Institute of Mass Information in Ukrainian.


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