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New Grants Competition: Media Literacy and Resilience to Disinformation



Media Literacy and Resilience to Disinformation

 April 2021


InternewsMedia Program in Ukraine (MPU) is inviting Ukrainian media organizations, media outlets and civil society organizations to submit project proposals to the Media Literacy and Resilience to Disinformation Grants Competition.


Internews will cooperate with the Ministry of Culture and Information Policy (MCIP) on the projects under this call, to support MCIP’s primary goal for media literacy actions in 2021-2022 to raise awareness of media literacy concepts among all age groups, with an emphasis on reaching marginalized communities, and providing them with easy access to media literacy initiatives.


Internews will support projects that contribute to the Media Program objective of increasing public demand for quality information, in particular through activities to stimulate media literacy and critical thinking:


  • Support and expand media literacy efforts to encompass more schools, or carry out activities designed to reach other specific demographics, such as audiences of particular ages or with a particular professional/hobby profile, particularly in the East and South.
  • Improve citizens’ skills to determine quality media content and increase their resilience to disinformation.
  • Promote critical thinking skills and popularize tools that tackle disinformation.
  • Scale up existing media literacy efforts, or invest in ways to make existing tools more impactful and reach wider audiences.
  • Add research elements to media literacy and critical thinking activities to test their efficacy and impact, with a view to improving them and broadening their reach.


This grants competition is a focused but flexible mechanism that provides opportunities to design creative, innovative national and regional short-term projects. These initiatives will need to build media literacy among those inside and outside the education system and through means beyond formal trainings, especially for the most marginalized groups.

Grantees should demonstrate plans for soliciting the opinions of and/or reaching out to women and minority groups.

Project selection will be based on applicants’ ability to demonstrate concrete achievements that show impact – in this case that beneficiaries of media literacy programs are more knowledgeable about media standards, and more resilient to disinformation.

The average amount of awarded grants will range from US$25,000 to US$50,000 for projects of up to six-months’ duration, depending on concepts, time-lines and volume of proposed activities. 


Proposed projects may include (but are not limited to) the following illustrative activities:

  • Producing human-interest media content relevant to media literacy and critical thinking, using high quality visuals, creative concepts and innovative approaches to promoting and implementing media literacy initiatives.
  • Conducting media literacy campaigns that target specific audiences (e.g. supermarket workers, bus drivers, teachers, local government officials, women with teenage children etc. rather than just distinct age groups). This might involve working with non-traditional actors in a partnership capacity, like the private sector, creative classes, religious leaders, influencers, etc., on media literacy initiatives.
  • Increasing the effectiveness of teaching media literacy and critical thinking in schools, by training more teachers, working with school directors on greater uptake for the mainstreaming of media literacy into the curriculum, advocating for the introduction of media literacy as a mandatory part of the curriculum for primary and secondary schools, identifying the barriers to the introduction of media literacy as a mandatory part of the school curriculum and making recommendations on how to overcome them.
  • Organizing a range of media literacy and critical thinking activities, researching their effectiveness along the way, to help Ukrainians protect themselves against disinformation.  

·      Supporting events at libraries, cafes or other public spaces that teach adults how to identify manipulation and disinformation in traditional media, social media networks, and messenger channels.

·      Creating media literacy/critical thinking activities that will appeal to senior citizens.

·      Producing entertaining/comedy broadcast and online content; micro-videos featuring prominent influencers; or interactive performances and games.

  • Scaling up media literacy activities where you have already demonstrated successes.
  • Conducting research to study the effectiveness of your media literacy methods.

·      Carrying out media monitoring to identify the most active channels of disinformation, developing methodologies for detecting disinformation using available software, or training civil society activities, journalists and others in existing disinformation detection techniques and social media monitoring e.g. the Digital Democracy Guide to Monitoring Social Media and others.

·      Conducting outreach activities to promote the results of media monitoring.

·      Conducting public information campaigns with simple, clear and memorable messages about media literacy, information hygiene, critical thinking and/or resilience to disinformation. You should demonstrate knowledge of your target audience, with understanding of the platforms they use or best ways to reach them, along with a plan for how to show not only that you reached this audience, but that its understanding of these concepts improved after viewing your campaign.


 Grant Proposal Writing Instructions:

All proposals should be submitted in Times New Roman, 12 point, single space.  The proposal structure includes the following sections:

I.  Cover Page – 1 page

This page should contain the following information:

A.   Project Title

B.    Brief Project Description.  In one paragraph, clearly and concisely summarize your project

C.    Organization.  Name and contact information – mailing address, e-mail, phone, cell phone and website

D.   Project Coordinator.  Full name and contact information – e-mail and cell phone

E.    An additional contact person who will follow the project’s progress.  Full name and contact information – e-mail and cell phone

F.    Project Duration (in months)

G.   Amount Requested from MPU; in USD


II. Program Description – 5 Pages Maximum

A.   Description of project goals and objectives connected to MPU objectives

B.    Activities to achieve project goals

C.    Expected results, outcomes, outputs and project impact

D.   Monitoring and evaluation tools and indicators

E.    Timetable (monthly) that explains project logic and implementation

F.    Partners

G.   Organization background – two paragraphs maximum


III. Budget – Excel Format – Must Use Attached Template


The budget should describe major expense categories that show clear cost-effectiveness. Justification for each cost (budget line) should be inserted to the right of the tab. 


IV. Capacity and Previous Experience in Project Implementation – No More Than One Page:

A.   Business or Project Management Experience

B.    Previous Grants Received


Deadline: Project proposals, in English and Ukrainian, marked “USAID-Internews Media Literacy Contest” to be submitted no later than May 17, 18:00 (Kyiv time).


Proposals should be sent electronically to 


Telephone enquires can be made on Mondays, Wednesdays and Fridays from 12 to 3pm at these numbers: 067-119-81-73; 067-341-42-46.


 Proposal Evaluation


Projects will be selected which best serve to reach the goal of enhancing the media literacy and critical thinking skills of Ukrainian citizens.

Internews may contact an applicant organization if any additional information regarding the submitted proposal is required.

Please note the project consideration process can take one calendar month.

All awards are subject to available funding and USAID approval.


Grant Selection Criteria

Each proposal will receive an appropriate number of points according to the following criteria:

1.     The proposal offers an innovative approach for achieving Ministry of Culture and Information Policy and USAID Media Program in Ukraine priorities.

2.     The project can achieve expected results in the referenced period of time.

3.     Recommended types of activities make achieving expected results possible.

4.     The proposal indicates how the applicant will demonstrate the impact and success of its activities.

5.     The applicant demonstrates sufficient technical skills, experience and capacity to achieve the proposed activities.

6.     The project budget is reasonable and cost effective.