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New: Health Journalism Grants Competition

Producing engaging content dedicated to health reform and health systems

December 2019

Internews’ Media Program in Ukraine (MPU), a project funded by the United States Agency for International Development (USAID), invites Ukrainian media, and education/capacity building NGOs and institutions to submit project proposals to the Health Reform Media Coverage Grants Competition.

Internews will support projects that contribute to the Media Program objective of increasing high-quality, engaging content throughout Ukraine, particularly in the East and South, with a special focus on health reform and health systems (including health financing, e-Health, medicines and health products procurement and distribution), vaccination awareness, disease prevention and public health, and combating disinformation that negatively affects public health awareness, with a goal to:

• Increase and improve national and local coverage of health reform and/or health issues;

• Increase the transparency of Ukraine’s health system;

• Improve reporting on health issues (e.g. childhood vaccination, HIV/AIDS, mental health, etc.)

• Increase the variety of high-quality, balanced multimedia stories that improve public health and health reform awareness;

• Help to debunk myths and combat disinformation around issues associated with public health, e.g. vaccination disinformation. 

Internews’ goal is to improve access to high quality, reliable information around health issues so that individuals, families, communities, and relevant officials can make informed decisions to protect, improve, and save lives. Media play a crucial role in raising health awareness. This grants competition is a focused but flexible mechanism that provides opportunities to design innovative, experimental short-term media projects. Grantees should demonstrate plans for soliciting the opinions of and/or reaching out to women and marginalized groups. Project selection will be based on applicants’ ability to demonstrate concrete achievements that can demonstrate impact on public awareness of health sector reforms and healthcare issues.

The average amount of awarded grants will be around US $25,000 for projects of up to six-months’ duration but larger proposals will be considered if concepts, budgets and time-lines are well justified.

Proposed projects may include (but are not limited to) the following illustrative activities:

• Training and mentoring in health journalism for professional journalists and health bloggers that addresses designing content for different target audiences, working with the professional health community and relevant health agencies, and encouraging local communities to promote public engagement around health issues. Producing professional, high-quality multimedia content that engages with various target audiences and seeks to foster public health awareness in society.

• Supporting investigative reporting that exposes corrupt practices in the healthcare planning, financing, service delivery and medical procurement areas.

• Designing and implementing effective vaccination, disease prevention, and mental health communication initiatives and strategies with a focus on developing media products/content across various platforms that would address specific target audiences.

• Producing short videos featuring prominent influencers; interactive performances, games and other public outreach events that highlight issues to do with health. 

• Building the capacity of local organizations to design, implement and evaluate communication and media projects that seek to make a tangible difference to the health of their communities.

Grant Proposal Writing Instructions:

All proposals should be submitted in Times New Roman, 12 point, single space.  The proposal structure includes the following sections:

I.  Cover Page – 1 page

This page should contain the following information:

A. Project Title

B. Brief Project Description.  In one paragraph, clearly and concisely summarize your project

C. Organization.  Name and contact information – mailing address, e-mail, phone, cell phone and website

D. Project Coordinator.  Full name and contact information – e-mail and cell phone

E. An additional contact person who will follow the project’s progress.  Full name and contact information – e-mail and cell phone

F. Project Duration (in months)

G. Amount Requested from MPU; in USD

H. Your organization’s cost share contribution (10% of the amount requested from MPU) in USD.

II. Program Description – 5 Pages Maximum

A. Description of project goals and objectives connected to MPU objectives

B. Activities to achieve project goals

C. Expected results, outcomes, outputs and project impact: write about what impact your project will have and explain how you will show that your project had this impact (e.g. consider what method you will use to track your results).

D. Content marketing and sales plan: If you are producing or helping to produce media content, explain how you will analyze your target audience, organize sales and marketing around the content/targeted audience, and how you will invest any earnings back into project development.

E. Monitoring and evaluation tools and indicators

F. Timetable (monthly) that explains project logic and implementation

G. Partners

H. Organization background – two paragraphs maximum

III. Budget – Excel Format – Must Use Attached Template

The budget should describe major expense categories that show clear cost-effectiveness. The suggested cost share should be no less that 10 percent of the requested sum of the grant. Justification for each cost (budget line) should be inserted to the right of the tab.


IV. Capacity and Previous Experience in Project Implementation – No More Than One Page:

A. Business or Project Management Experience

B. Previous Grants Received

Internews encourages newly established organizations to submit proposals.  If your organization is new to media project implementation, please refer to other relevant projects you have carried out, indicating the competence of primary employees and consultants to be responsible for implementing the proposed project.

Deadline: Project proposals, in English and Ukrainian, marked “USAID-Internews Health Reform Media Coverage Grants Competition” to be submitted no later than December 27, 18:00 (Kyiv time). 

Proposals should be sent electronically to

Telephone enquires can be made on Mondays, Wednesdays and Fridays from 12:00 till 15:00 at this number: (044) 334.56.39.

Proposal Evaluation

Proposals which do not correspond to MPU’s priority activities and requirements will not be considered.

A jury of independent experts will evaluate all proposals, compile a short list and select the winners. Please, note that only shortlisted and winning applicants will be contacted.

Internews may contact an applicant organization if any additional information regarding the submitted proposal is required.

Please note the project consideration process can take one calendar month.

All awards are subject to available funding and USAID approval.

Grant Selection Criteria

Each proposal will receive an appropriate number of points according to the following criteria:

1. The cost share is no less that 10 percent of the requested amount.

2. The proposal offers an innovative approach for achieving the Media Program in Ukraine’s priorities.

3. The project can achieve expected results in the referenced period of time.

4. Recommended types of activities make achieving expected results possible.

5. The applicant demonstrates sufficient technical skills, experience and capacity to achieve the proposed activities.

6. The project budget is reasonable and cost effective.