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POID Sees Increase in Jeansa in Regional Media

The Pylyp Orlyk Institute for Democracy (POID), in its analytical report (Part 1Part 2, Part 3) on the results of its May 2021 monitoring of regional print/online media outlets and their websites, noted increases in jeansa (hidden advertising) from 5% in February to 8% in May, official news (unedited local authority press releases) from 4% in February to 9% in May, and unproperly marked advertising from 7% to 10% in print outlets during the same period.

POID carried out its monitoring in seven regions: Donetsk, Luhansk, Odesa, Lviv, Chernihiv, Poltava, and Khmelnytskyi. POID analyzed 1,487 print media articles and 2,393 online media articles, mostly from media that have completed destatization reform.

Several print media in Odesa, Donetsk, and Chernihiv regions, as well as some online outlets in Odesa region, promoted pro-Russian messages related to Remembrance and Reconciliation Day (May 9), like the following:

  • In Ukraine, monuments to Soviet soldiers have been destroyed;
  • Fascism is raising its head in Ukraine; and
  • Russian language is under pressure in Ukraine.

According to POID, the key topics covered by regional print media were:

  • In the category “miscellaneous” – 35% (advertising, entertainment, advice, greetings);
  • Local community life – 17%; and
  • Crime news – 7%.

More on the POID website in Ukrainian.


Photo: Mattias Diesel on Unsplash