Pylyp Orlyk Institute for Democracy Reports on Regional Print/Online Media Quality
Pylyp Orlyk Institute for Democracy (POID) published its analytical report (Part 1, Part 2, Part 3) on the results of its January-February 2021 monitoring of regional print/online media outlets and their websites, some of which are media that underwent destatization reform. The monitoring was carried out in eight regions of Ukraine: Donetsk, Luhansk, Odesa, Dnipropetrovsk, Lviv, Chernihiv, Poltava, and Khmelnytskyy. POID analyzed 1,560 print media articles and 2,889 online media articles.
According to POID experts, print media demonstrated a loyalty to local authorities and tried to profit by publishing jeansa (hidden advertising), which negatively affected their quality. A total of 18.4% of print stories showed signs of unproperly marked advertising, jeansa, propaganda, or fakes, while 13% of the articles analyzed in online media fell into these categories. Articles claiming that certain communal service providers have lower tariffs (thus encouraging readers to use these companies) were actually hidden advertising. POID reported that local politicians used the subject of tariff increases to promote themselves, planting manipulative stories about how they would lower tariffs if elected.
POID experts reported that 0.3% of media stories showed signs of propaganda in print outlets and 0.2% in online media. These stories contained manipulations around the obligatory use of Ukrainian language by social service companies, and some media promoted pro-Russian narratives like the following: in Ukraine, Russian speaking citizens are under pressure; and Ukraine is a puppet of western countries.
More on the POID website in Ukrainian.
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