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Regional Print and Online Media Monitoring Shows Increase in Hidden Ads

October 11 – The Pylyp Orlyk Institute for Democracy (POID), in its analytical reports Part 1Part 2, and Part 3 on the results of its September 2021 monitoring of regional print and online media outlets, noted an increase in the publication of jeansa (hidden advertising), from 8% in May to 9% in September 2021, and an increase in distributing unedited government press releases from 8% to 10% during the same period. The occurrence of unmarked advertising was one percent higher in September as compared to May. POID carried out its monitoring in eight regions: Donetsk, Luhansk, Odesa, Lviv, Chernihiv, Poltava, Dnipropetrovsk, and Khmelnytskyi. POID experts analyzed 1,592 print media articles and 2,735 online media articles, mostly from media that have completed de-statization reform.

According to POID, Chernihiv media was the leader in jeansa, reaching 21% of content monitored in both print and online outlets; Luhansk and Odesa media ranked the highest in pro-Russian messages, whereas Donetsk and Lviv outlets had the largest number of manipulative publications about COVID-19 vaccination.

The journalism standards most often violated by the regional media in September were balance of opinions and separation of facts from comments. POID experts explained that this was due to the presence of a large number of PR publications about local authorities and individual politicians, as well as a habit a number of local journalists have to refer to officials, city council websites or press releases as their only sources of information.

More on the website of POID in Ukrainian.
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