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Scope of Work of Center for Strategic Communication and Information Security (Ministry of Culture and Information Policy) – Interview with Its Head Liubov Tsybulska

April 6 –Liubov Tsybulska, head of the Center for Strategic Communications and Information Security at the Ministry of Culture and Information Policy, was interviewed by Babel about the scope of the Center’s work.  The interview was entitled “Ten Million Hryvnias and Nine People to Fight Russian Propaganda. How to Manage With This?

Major takeaways:   

  • The difference between the two centers is that the National Security Council’s Center has the right to impose sanctions. The Ministry`s Center will deal with communication issues. 
  • Nine people will run the Ministry’s Center. Tsybulska is in the process of hiring them and has not disclosed the candidates` names.
  • Tsybulska said that the Center will not be formally connected with the Ministry but instead will be part of the Ukrinform state information agency. Nonetheless, she said her bosses are Olexandr Tkachenko (Minister of Culture and Information Policy) and Taras Shevchenko (Deputy Minister). 
  • The annual budget of the Center is 10,000,000 hryvnias (US$ 357,000). The Center will also seek donors` support for specific information campaigns.
  • Among upcoming plans, Tsybulska mentioned training for public officials, development of a branding package, a website, monitoring of social media, press briefings targeting the international community on Russian activities in Crimea, East Ukraine, and Covid-related disinformation. The first products will be presented in July-August 2021.
  • Speaking about Telegram’s influence on public opinion, Tsybulska stated that a lot of Telegram channels were initially established as pro-Ukrainian but then changed their rhetoric to pro-Russian. If media and messengers are going to be sanctioned, this information should be properly communicated to society – Tsybulska said.

 


More on the Babel online site in Ukrainian.

Photo: Adi Goldstein on Unsplash