Back to news

Survey Groups Teach Journalists how to Analyze Polling Data

January 30The Democratic Initiatives Foundation (DIF) organized a training called “Sociology in Journalism: How to Make Sense of Polls” at Ukrinform in Kyiv.

The project is part of a media literacy grant funded by USAID’s Media Program in Ukraine, implemented by Internews. The training attracted 30 journalists from national and local media, journalism lecturers, and students from Kyiv and other regions. Participants learned how to analyze sociological survey data, spot fake polls, discriminate between evaluative and factual information, and find archives of past surveys.

Iryna Bekeshkina, DIF’s director, told the trainees that “the majority of public opinion polls, including those that survey about reforms, are conducted with funds of international donor organizations. Despite the fact that the government uses poll results, it is a very rare customer [of survey groups].”

Over six months, DIF, in partnership with Razumkov Center and Kyiv International Institute of Sociology, organized nine trainings for regional journalists and media experts in Odesa, Kharkiv, Kramatorsk, Severodonetsk, Dnipro, Lviv, Vinnytsia, Chernihiv, and Ivano-Frankivsk. A new online resource on national exit polls was launched within the project. Experts of three think tanks will produce a manual for journalists on how to make the most effective use of public opinion surveys.

More information and video report here (in Ukrainian).