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Internews, an International Non-Governmental Organization, implementing the US Agency for International Development USAID-funded “Media Program in Ukraine”, invites professional sociological and market research companies to participate in a tender for conducting the following surveys:


Media Consumption Survey (2 stages)


The main purpose of the survey is to study media consumption and public trust in Ukrainian media, and provide an overview of the level of media literacy and reach of disinformation.


Objectives of the study:

         Measure public perception of the media at the national and regional levels.

         Estimate respondent preferences for using different types of media for news and information.

         Rate varying levels of trust in different types of media.

         Assess the level of media literacy of the public (through self-assessment and a test).

         Assess the level of awareness of media ownership and sponsored content/hidden advertising.

         Assess attitudes to gender equality.

         Assess information needs regarding news and information about Russia’s war in Ukraine.

         Test exposure to commonly disseminated disinformation narratives and views on them.



Methodology. Qualitative stage:

         15 Focus Group Discussions (FGDs), average length of FGD– 2 hours, 6-8 respondents per group.

         15 In-depth interviews, average length of interview – 40 minutes.


Target audience:

         10 FGDs.

      conducted in two stages: before the beginning of the quantitative stage to clarify and refine the toolkit and after – to obtain additional interpretations of the data.

      citizens aged from 18 to 65 years old.

      representation of different types of settlements by size and region with an emphasis on East and South.


         2 FGDs.

      citizens aged from 30 to 60 years old,

      inhabitants of towns and villages with less than 50,000 citizens,

      geography – Western and Eastern regions.


         3 FGDs.

      citizens aged from 20 to 60 years old,

      Internally Displaced Persons (IDP).


         In-depth interviews (can be conducted online, by phone etc.).

      citizens of age 20-60 years old,

      inhabitants of townships which are in temporary occupation, surrounded (blocked) or located in areas of military (combat) operations, geography – Donetsk, Zaporizhzhia, Luhansk, Kharkiv, Kherson regions (depends on the current situation at the time of field work), Crimea.


Methodology. Quantitative stage:

Individual face-to face interviews at home of respondents with average length of 40 minutes.


Target audience:

Ukrainian population aged 18-65 years old from all types of settlements with population 50,000+ will be studied, except townships located in areas of military (combat) operations, or which are under temporary occupation, or surrounded (blocked).



      20 regions of UkraineKyiv, Vinnytsia, Volyn, Dnipropetrovsk, Zhytomyr, Zakarpattia, Ivano-Frankivsk, Kirovohrad, Lviv, Mykolaiv, Odesa, Poltava, Rivne, Sumy, Ternopil, Kharkiv, Khmelnytskyi, Cherkasy, Chernihiv, and Chernivtsi regions.

         Obligatory oblasts (8) – Kyiv region (including Kyiv), Vinnytsia, Dnipropetrovsk, Lviv, Odesa, Poltava, Sumy, and Kharkiv regions.  

         Additional oblasts (12) – Volynska, Zhytomyrska, Zakarpatska, Ivano-Frankivska, Kirovogradska, Mykolaiv, Rivnenska, Ternopilska, Khmelnytska, Cherkaska, Chernivetska, Chernihivska.

         Surveys should be conducted in all regions on territories under the control of the Government of Ukraine, where hostilities are not taking place (at the time of field work).



         A four-stage stochastic sample, representing demographic characteristics (sex, age and settlement size) of the total Ukrainian population with an oversampling of specific oblasts.

         Total sample includes 3,250 respondents, of whom 2,890 represent obligatory regions (per 210-300 each) and 344 respondents in additional regions.

         The representative sample should include a respective number of respondents to fulfill nationwide coverage (the expected sample error is 2.5% with 95% confidence interval).



The Client will provide the questionnaire and a guide of the previous waves. Further refinement of the tools in agreement with the Client may be required.


Data must be comparable with previous waves of the survey.


Agency’s responsibilities:

         finalization the tools (questionnaire, guide, cards etc.) in Ukrainian and Russian.

         sample design.

         preparation and briefing of interviewers.

         conducting pilot interviews.

         recruitment (for FGDs, in-depth interviews) and fieldwork conduction.

         quality control at all stages of the survey.

         data entering, coding, and processing (for face-to-face interviews).

         data analysis and reports preparation.

         consultation on the results of the survey.

         presentation of results.



         analytical notes in Power Point format (PPT) after each part of the qualitative phase.

         online broadcast of FGDs.

         video records and Transcripts of FGDs.

         audio records and Transcripts of in-depth interviews.

         cross-tabulation and dataset in Excel format (data of the quantitative stage).

         dataset in SPSS format (data of the quantitative stage).

         preliminary and final reports in English and Ukrainian according to the objectives of the survey in PPT format.

         presentation of preliminary and final results in English and Ukrainian.



         finalized documents should be ready for publishing by the end of September 2023.


We collect your proposals by 18:00, 31 May 2023

Send your questions and proposals (in English and/or Ukrainian) to: [email protected]  — with the subject: Tender.