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UA:PBC Opens News House 2.0

September 6 – UA:PBC held the opening ceremony of its brand new newsroom facility with modernized newsgathering capacity, an upgraded production system, and high-quality equipment, provided by Deutsche Welle Akademie and BBC Media Action as part of an EU-funded project, with additional support from the German Federal Foreign Office and the British Foreign, Commonwealth and Development Office. The newsroom is at 26 Khreshchatyk Street in Kyiv, also the location of Ukrainian public radio.

Major takeaways:

  • Anka Feldhusen (Ambassador of Germany to Ukraine) talked about the difficulty of succeeding as a public broadcaster at a time when viewers’ habits are changing, and now with the pandemic. She praised the UA:PBC team for the progress that has been made so far.
  • Nicolas Harrocks (Deputy Head of Mission to Ukraine at the British Embassy) highlighted BBC trainings and technical support to UA:PBC (an investment of approximately 10 million pounds). He described the public broadcaster’s role in informing the public on government policy, vaccination, and state security as absolutely crucial during recent crises.
  • Peter Limbourg (Director General, Deutsche Welle) spoke about Deutsche Welle’s biggest achievements in cooperation with UA:PBC, among which is the establishment of the Public Media Academy to provide training to UA:PBC staff. Limbourg announced a new project of Deutsche Welle and Canal France International, which focuses on supporting journalists and media outlets in Southern and Eastern Ukraine.
  • Fran Unsworth (Director of News, BBC) said that BBC Media Action trainers have delivered hundreds of workshops and courses over the past four years teaching UA:PBC team essential skills – storytelling, video journalism, fact-checking, verification, and the latest technics in data journalism and social newsgathering. She called UA:PBC “an independent, fair and impartial voice in a challenging media landscape.”
  • Anhelina Kariakina (Head of News, UA:PBC) said the News House will facilitate advanced workflow of the team with new roles for multimedia editors and producers, platform chiefs, and social media managers. Kariakina said that UA:PBC used the new way of working on news to successfully cover the protests in Minsk, the recent conflict between Armenia and Azerbaijan, the US elections, and the Covid pandemic in Ukraine`s regions.

More on Detector Media in Ukrainian.


Photo credit: UA:PBC