Volyn Press Club Monitors Gender Sensitivity in Regional Media Content
April 25 – Volyn Press Club published the results of its monitoring of regional print and online media content for gender sensitivity. The monitoring was conducted from April 12 to 18, 2021.
The results showed some positive trends: for example, in Sumy regional media, the use of the feminine form of the words for professions increased to 30%, 5% more than in February 2021; in Mykolaiv regional media, the increase was 9% (29% in February and 38% in April). The highest use of the female versions of professions (91%) was observed in Lviv regional media.
According to the results of all regions combined, women experts were featured in media content 30% less than in February. Women experts were found in 39% of Chernihiv and Ternopil region media content, while in Vinnytsia region it reached 40%, and Dnipropetrovsk, Kirovohrad and Sumy regions it reached 42% in each. While these regions demonstrated the highest involvement of women as subjects in their media stories, the least gender-balanced publications were found in Odesa, Mykolaiv, Transcarpathia, Luhansk and Poltava region media, where the number of male experts featured was approximately four times higher than the number of women.
Balanced representation of female and male experts was observed in media content about volunteering, charities, and social policy. Sports, military, political and business topics remained overly represented by men, Volyn Press Club reported.
More on the website of Volyn Press Club
Infographic: Volyn Press Club